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Ref: Weather Channel releases severe weather alert service

PR Newswire


To read the original release, please click on the link below:


The Weather Channel Interactive Delivers Free, Customizable Weather Alerts





New Easy to Use Service Provides Immediate Alerts Via SMS/Text Messaging or
E- mail For Hurricane Season and Beyond

ATLANTA, June 12 /PRNewswire/ -- The Weather Channel Interactive, Inc.
(TWCI), today announced the launch of The Weather Channel Alerts, a free
service that delivers immediate, localized weather updates via SMS/text
messaging and e-mail. The free service allows consumers to set their
location and choose which weather conditions to receive alerts for --
including severe weather, rain, snow, pollen or extreme temperatures. The
service is available now at http://www.weather.com/alerts.
As the hurricane and tropical weather season approaches, consumers are
increasingly turning towards technology to stay ahead of the quickly
changing conditions. In fact, extreme weather conditions in early 2007
brought record visitors to weather.com, with more than 82.5 million
visitors (February 13, 2007) looking to stay on top of winter storms.
The Weather Channel Alerts makes it easier than ever for individuals in
severe weather-prone regions, or anywhere, to control when and where
valuable, relevant weather information is delivered to them. The service
enables individuals to keep informed and prepared for any weather situation
even when they are nowhere near a television or radio. In addition,
consumers can choose to receive daily weather forecasts and current
conditions to help with planning day-to-day activities including travel.
"Consumers look to us as a trusted source of weather information and
increasingly want that information delivered to them instead of having to
search it out," said Monisha Longacre, director of operations and general
manager of consumer software for The Weather Channel Interactive. "The
launch of The Weather Channel Alerts lets consumers decide when and how
they get their weather data no matter where they are."
Consumers can sign up for The Weather Channel Alerts at
http://www.weather.com/alerts. In addition, for users who prefer to receive voice
alerts, The Weather Channel offers Notify!, a premium subscription service.



SOURCE The Weather Channel Interactive, Inc.

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