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Ref: International Bottled Water Assoc. preps for National Preparedness Month

PR Newswire

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Bottled Water and National Preparedness Month




IBWA Commemorates Hurricane Katrina 2nd Anniversary

Reminds Consumers to Think About Emergency Bottled Water Supplies

IBWA Online Emergency Response Directory Is a Disaster Response
Resource

ALEXANDRIA, Va., Aug. 27 /PRNewswire-USNewswire/ -- The International
Bottled Water Association (IBWA) today participated in the launch of
National Preparedness Month by providing consumers with tips for bottled
water and drinking water supplies for emergency situations. IBWA and the
bottled water industry also took the opportunity to honor the survivors and
victims of Hurricane Katrina and reflect upon lessons learned by
underscoring the critical need for clean drinking water for affected
communities.

"Hurricane Katrina was a tremendous eye-opener for government
officials, emergency response professionals, communities, and industry,
alike," said IBWA President and CEO Joseph K. Doss. "We saw how critical
bottled water is for disaster-stricken communities and the importance of a
coordinated, effective response to get drinking water to people in need."

In response to Hurricane Katrina in 2005, the bottled water industry
provided millions of servings of bottled water to survivors and rescue
personnel. As a result of this event, IBWA developed the online IBWA
Emergency Response Directory (ERD), which contains a list of organizations
and government agencies responsible for emergency and disaster response
activities. IBWA members and other interested parties can successfully
navigate the proper channels and help provide bottled water and other
resources to those in need by downloading the ERD at
http://www.bottledwater.org/public/downloads/erd.pdf.

IBWA is a coalition member of the U.S. Department of Homeland
Security's (DHS) fourth annual National Preparedness Month. This national
recognition, which is held each September, encourages Americans to prepare
for emergencies in their homes, businesses and communities. For more
information about National Preparedness Month, visit http://www.ready.gov.

According to DHS guidelines, all households should maintain an
emergency supply of water -- at least one gallon per person per day for
three days -- for drinking, cooking, and personal hygiene -- in the event
that public drinking water service is interrupted or if its safety is
compromised during an emergency event.

IBWA provides the following tips to consumers to help ensure the safety
of emergency water supplies:
1. Store bottled water at a constant room temperature or cooler, if
possible. Room temperature is defined by the US Pharmacopeia as
being between 59-86 degrees Fahrenheit.
2. Store bottled water out of direct sunlight.
3. Keep the water containers away from solvents and chemicals such
as gasoline, paint thinners, household cleaners and dry cleaning
chemicals.
4. If consumers choose to store tap water in their own containers,
select appropriate containers and disinfect them before use. Never
use a container once held toxic substances. Rinse the container
with a diluted chlorine bleach solution (one part bleach to ten
parts water) before use.
5. If necessary, treat tap water with a chlorine bleach solution
before storing it to prevent buildup of harmful bacteria.
6. The same bottled water storage recommendations (items 1-3) also
apply to tap water stored in containers.
7. You should replace stored water every six months. The American
Red Cross and the U.S. Federal Emergency Management Agency offer
tips for treating water at http://www.redcross.org.

According to the U.S. Food and Drug Administration (FDA), which
regulates bottled water as a packaged food product, there is no shelf life
for properly stored and safety-sealed bottled water.

"The International Bottled Water Association recognizes that consumers
must have access to safe, clean drinking water during emergency situations.
Smart planning and preparing for one's water needs can make a big
difference in a person's health and well being and ability to recover from
an emergency situation," Doss concluded.

The International Bottled Water Association (IBWA) is the authoritative
source of information about all types of bottled waters. Founded in 1958,
IBWA's membership includes U.S. and international bottlers, distributors
and suppliers. IBWA is committed to working with the U.S. Food and Drug
Administration (FDA), which regulates bottled water as a packaged food
product, and state governments to set stringent standards for safe, high
quality bottled water products. In addition to FDA and state regulations,
the Association requires member bottlers to adhere to the IBWA Bottled
Water Code of Practice, which mandates additional standards and practices
that in some cases are more stringent than federal and state regulations. A
key feature of the IBWA Bottled Water Code of Practice is an annual,
unannounced plant inspection by an independent, third party organization.
Consumers can contact IBWA at 1-800-WATER-11 or log onto IBWA's web site
(http://www.bottledwater.org) for more information about bottled water and a list
of members' brands. Media inquiries can be directed to Manager of
Communications Tom Gardner at 703-647-4607 or tgardner@bottledwater.org.


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