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Ref: Red Cross working to build community outreach

Red Cross

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American Red Cross Trainings Build Cultural Competency, Increase Outreach Capacity in Local Communities

WASHINGTON, April 24 /PRNewswire-USNewswire/ -- The American Red Cross
today announced a series of four Community Relations Liaison trainings as
part of an initiative to build a more culturally competent organization.
The training sessions aim to expand the diversity of its employee and
volunteer cadre and enable the Red Cross to better reflect the diverse
communities it serves. The two-day trainings began last week in Houston,
Texas followed by sessions in Atlanta, Ga., San Francisco, Calif. and
Chicago, Ill.
The Red Cross is recruiting up to 200 people, who will serve as
Community Relations Liaisons, to participate in the trainings. Participants
include Red Cross volunteers and employees and representatives from diverse
organizations with which local Red Cross units work. This diverse group
includes bi- lingual, seasoned leaders who will learn how to integrate new
community partners into Red Cross operations and will focus on building and
leveraging these local relationships so that they result in additional
diverse volunteers, donors, partners, vendors and customers.
"Community partnerships of all kinds are vital to ensuring the Red
Cross can fulfill its mission during times of disaster," says Joe Becker,
senior vice president of Preparedness and Response for the American Red
Cross. "These Community Relations Liaison trainings will help foster the
ideal disaster response team of trained Red Cross disaster workers and
community partners working together to help more of our neighbors during
their time of need."
Funding for these trainings is being provided by The Home Depot(R) as
part of a partnership between the two organizations to educate 1 million
people on disaster preparedness and to support Red Cross disaster readiness
"The Red Cross greatly appreciates the generous support of The Home
Depot and its shared commitment to diversity," said Mori Taheripour, vice
president of Corporate Diversity for the American Red Cross. "These
trainings will grow our corps of professionals who work in Red Cross units
across the country to expand our ability to meet the needs of diverse
individuals and communities."
"At The Home Depot, we are passionate about helping our neighbors and
communities in times of need," said Kevin Martinez, vice president of
Community Affairs for The Home Depot. "We are proud to partner with the Red
Cross to recruit volunteers to help reach all members of the community,
specifically where diverse populations are affected by disaster."
About the American Red Cross
The American Red Cross helps people prevent, prepare for and respond to
emergencies. Last year, almost a million volunteers and 35,000 employees
helped victims of almost 75,000 disasters; taught lifesaving skills to
millions; and helped U.S. service members separated from their families
stay connected. Almost 4 million people gave blood through the Red Cross,
the largest supplier of blood and blood products in the United States. The
American Red Cross is part of the International Red Cross and Red Crescent
Movement. An average of 91 cents of every dollar the Red Cross spends is
invested in humanitarian services and programs. The Red Cross is not a
government agency; it relies on donations of time, money, and blood to do
its work.

SOURCE American Red Cross

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