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Ref: LA unveils new preparedness campaign

PR News Wire

'Just Be Ready: Prepare Together': a Dozen Ways to Deal with Disasters

Public Service Ad Campaign is Launched in 12 Languages to Encourage
Residents to Be Prepared

LOS ANGELES, July 13 /PRNewswire-USNewswire/ -- The Los Angeles County
Department of Public Health today introduced its "Just Be Ready: Prepare
Together" emergency preparedness ad campaign as the next phase of its
ongoing effort to encourage residents to ready themselves in case of an
emergency. The television, radio, print, and online public service
announcements (PSAs) were developed in 12 languages to reach the County's
diverse population. The PSAs were showcased today at a press conference
held at the Kenneth Hahn Hall of Administration in downtown LA. Languages
include English, Spanish, Chinese, Korean, Thai, Khmer, Tagalog,
Vietnamese, Armenian, Russian, Arabic, and Farsi.
"The 'Just Be Ready: Prepare Together' public service announcements are
reminders that today is the best day to assemble an emergency preparedness
kit," said Jonathan E. Fielding, MD, MPH, Director of Public Health and
Health Officer, Los Angeles County Department of Public Health.
"Unfortunately, earthquakes, wildfires or even pandemic flu will not give
us a few days advance warning to get our supplies together. So, it's
essential to create a family plan and an emergency supply kit today."
The campaign urges the public to assemble an emergency preparedness kit
containing Ten Essential Items: Water, Food, Cash & Important Documents,
Clothes, Flashlight, First Aid Kit, Medicine, Radio, Toiletries, and Tools.
The PSA opens with a woman checking the messages on her answering machine.
The first two messages are mysterious, with voices telling her that they
plan to bring "cash and a passport" and a "flashlight;" the next messages
intend to draw in the viewer or listener by saying they will bring "extra
clothes" and "toiletries," before it is revealed that the callers are
referring to emergency preparedness supplies. An emergency can happen
anytime; it is critical that our communities are prepared.
The PSAs add another layer of visibility to the current "Just Be Ready:
Prepare Together" emergency preparedness campaign. In March, the County
unveiled a mobile education outreach program using a Recreational Vehicle
(RV) as its centerpiece. The RV has traveled to many schools and community
events and will visit additional sites throughout the year.
The Department of Public Health is working with a number of
organizations including the LA County Sheriff's Department, the Office of
Emergency Management, the LA County Fire Department, LA County Parks and
Recreation, the American Red Cross, the Los Angeles Unified School
District, and other partners in this campaign.
The Department of Public Health is committed to protecting and
improving the health of the nearly 10 million residents of Los Angeles
County. Through a variety of programs, community partnerships and services,
Public Health oversees environmental health, disease control, and community
and family health. Public Health comprises more than 4,000 employees and an
annual budget exceeding $700 million. For more information on Public
Health, please visit

SOURCE The Los Angeles County Department of Public Health

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